DSC Media · 15 centres, one buy
Reach a large shoppind-minded audience
across 15 Danish centres.
across 15 Danish centres.
Buy cross-channel digital activation and campaigns in a single media buy
These brands have already been on our channels
OUR SHOPPING CENTRES
15 centres, one buy
Greater Copenhagen
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Øvrige Sjælland
Jylland
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The network
15 centres, one buy
Greater Copenhagen
Frederiksberg Centret
8.2M
90
29,000 m²
visits/year
stores
retail area
Lyngby Storcenter
6.8M
115
34,500 m²
visits/year
stores
retail area
Amager Centret
5.4M
85
38,500 m²
visits/year
stores
retail area
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Øvrige Sjælland
SlotsArkaderne
5.7M
60
26,500 m²
visits/year
stores
retail area
VestsjællandsCentret
3.0M
50
20,000 m²
visits/year
stores
retail area
Helsingør Bycenter​
2.9M
30
11,000 m²
visits/year
stores
retail area
Jylland
Herning Centret
3.6M
80
36,000 m²
visits/year
stores
retail area
Kolding Storcenter
5.7M
124
60,000 m²
visits/year
stores
retail area
Aalborg Storcenter
5.7M
85
68,000 m²
visits/year
stores
retail area
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advertisement channels and placements
Buy across the DSC network
WEB
Display and sponsored placements across the 15 centre websites.
- Display & banners
- Sponsored placements
- Site takeovers
App
One campaign spanning all 15 centre consumer apps in a single buy.
- In-app banners
- Push campaigns
- Gamification in app
Prices on request
Newsletter
Dedicated sends to consented PLUS+ members — 51% average open rate.
- Dedicated newsletter
- Module in existing center newsletter
Prices on request
Social
The centres' Facebook channels — Kolding alone has 75,000+ followers.
- Facebook posts
- Boosted content
- Competitions
Prices on request
Digital campaign packages designed around your goal
Products and pricing are always composed in dialogue
Visibility
Goal
Build awareness and visibility with a shopping-ready audience.
Typical occasions
Product launch · Store opening · Seasonal campaign · New collection
Channel Mix
Web banner · App banner · Newsletter · Social feed
Primary KPI
Reach · New audiences · Brand exposure
Engagement
Goal
Build product knowledge and engage the shopper in the consideration phase.
Typical occasions
Landing page · App gamification · Push · News story
Channel Mix
Competitive category · Brand storytelling · Loyalty & CRM
Primary KPI
Time with brand · Engagement · Relevance in consideration
Conversion
Goal
Build product knowledge and engage the shopper in the consideration phase.
Typical occasions
Landing page · App gamification · Push · News story
Channel Mix
Competitive category · Brand storytelling · Loyalty & CRM
Primary KPI
Time with brand · Engagement · Relevance in consideration
Cases
Evidence from the DSC network
Formål: Brand Awareness om Beckmanns udvalg af skoletasker for at øge kendskab og salg.
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Formål: Brand Awareness på Højmark Rejser som skiferiedestination for børnefamilier
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Formål: Time spent med DM Greenkeeping brand samt engagere til drive-to-center og skabe awareness om services og produkter.
Read moreShow less Data & audiences
Plan on the DSC network and PLUS+
Build audiences from portfolio-wide PLUS+ loyalty data and centre catchments, then activate them across screens, apps and email.
Digital reach that counts
PLUS+ loyalty members
Logged-in, consented members across all centres
3.1M
Unique website visitors / year
Premium urban
Affluent, high-frequency catchments — Frederiksberg & Lyngby
15M
visits / year
Destination shoppers
Large-basket family trips — Kolding, Aalborg & City2
17M
visits / year
Neighbourhood convenience
Frequent everyday visits to local centres
20M
visits / year
Why DSC Media
5 reasons your brand belongs on DSC Media
Shopping mindset
Your brand reaches customers while they're actively in buying mode — high intent, short path to action.
From screen to shop floor
The only platform that activates customers digitally at home and physically in the centre — one connected brand universe.
National scale, local credibility
15 centres, 73M visits and 950,000 loyal followers — national reach with local roots.
A brand journey that moves
We design the whole narrative arc — from first digital inspiration to physical activation, and keep the relationship afterwards.
Documented effect — into the store
Full cross-channel evaluation: digital performance, PLUS+ behaviour and physical footfall.
How it works
From brief to report
1
Brief & goals
Share your category, budget, target centres and KPIs with the DSC media team.
2
Plan & quote
We assemble screens, app, email and activation across the right centres
3
Campaign live
Creative goes live across the DSC network — digital and physical.
4
Report & optimise
Footfall, delivery and engagement reporting, with recommendations for the next flight.
Contact
Plan your next
campaign across DSC
Tell us your category, budget and the centres or audiences you want to reach — the DSC media team will return a plan and a quote.
- Reply within 1 business day
- No-obligation media plan
- Campaigns from 1 day to several months
Lasse Lauridsen
Retail Media Sales Manager
lal@dsc.dk
+45 12 34 56 78