Retail Media 2026 · 15 centres, one buy
Reach 73 million shoppers a
year across 15 Danish centres.
year across 15 Danish centres.
Buy in-mall digital screens, cross-portfolio app campaigns, email and physical activation in a single media buy - planned centrally, measured against real footfall
The network at a glance
The scale behind every campaign
73M
customer visits a year
15
centres · ~1,100 stores
365+
in-mall digital screens
24%
of the Danish centre market
These brands have already been on our channels
The network
15 centres, one buy
8.2M
90
29,000 m²
visits/year
stores
retail area
Premium urban centre on the metro, in Denmark's most densely populated area beside a 25,000-student campus.
Frederiksberg Centret
6.8M
115
34,500 m²
visits/year
stores
retail area
Serves one of Denmark's most affluent catchments — Illums Bolighus, Elgiganten and a hotel to come.
Lyngby Storcenter
5.4M
85
28,500 m²
visits/year
stores
retail area
Urban neighbourhood centre — NCSC Nordic Best Marketing Campaign winner 2023.
Amager Centret
5.8M
75
68,000 m²
visits/year
stores
retail area
A large family-oriented regional centre with cinema, bowling and a food hall.
City2
5.7M
124
60,000 m²
visits/year
stores
retail area
Jutland's largest, super-regional destination — 75k+ Facebook followers and Denmark's largest Tesla Supercharger.
Kolding Storcenter
5.7M
85
68,000 m²
visits/year
stores
retail area
Family regional anchor with Bilka, beside the City Syd big-box zone.
Aalborg Storcenter
3.6M
80
36,000 m²
visits/year
stores
retail area
Mid-Jutland's largest centre, with a strong food & beverage line-up.
Herning Centret
3.7M
58
20,000 m²
visits/year
stores
retail area
Randers Storcenter is a flagship and natural meeting point for families, shoppers and locals in the region
Randers Storcenter
3,4M
30
16,400m²
visits/year
stores
retail area
City-centre centre in the heart of Aalborg.
Friis
5.7M
60
26,500m²
visits/year
stores
retail area
The centre is built into – and beneath – the pedestrian street in Hillerød and is fully integrated into the town’s central shopping area.
SlotsArkaderne
3.0M
50
20,000 m²
visits/year
stores
retail area
VestsjællandsCentret in Slagelse is a local shopping hub, which attracts customers from a large geographical area of West and Central Zealand.
VestsjællandsCentret
2.9M
30
11,000 m²
visits/year
stores
retail area
Anchoring Helsingør's main pedestrian street, this bycenter is a central shopping and market hub serving most of North Zealand.
Helsingør Bycenter
2.8M
60
20,000 m²
visits/year
stores
retail area
A large shopping centre with great infrastructure next to Glostrup Station.
Glostrup Shoppingcenter
5.7M
40
22,000 m²
visits/year
stores
retail area
cosy urban shopping centre that has become a natural meeting point for local residents.
Ishøj Bymidte
3.0M
25
10,000 m²
visits/year
stores
retail area
Family regional anchor with Bilka, beside the City Syd big-box zone.
Nørrebro Bycenter
Advertising formats
Buy across the DSC network
WEB
Display and sponsored placements across the 15 centre websites.
- Display & banners
- Sponsored placements
- Site takeovers
Prices on request
App
One campaign spanning all 15 centre consumer apps in a single buy.
- In-app banners
- Push campaigns
- Offer placements
Prices on request
Newsletter
Dedicated sends to consented PLUS+ members — 51% average open rate.
- Dedicated newsletter
- Module in centre newsletter
Prices on request
Social
The centres' Facebook channels — Kolding alone has 75,000+ followers.
- Facebook posts
- Boosted content
- Competitions
Prices on request
Cases
Evidence from the DSC network
Omnichannel gamification
246 hrs
of brand time-spent in 4 weeks
An omnichannel game drew 16,000+ plays, 128 social activities and 6,000+ outbound clicks across the network.
Retail · VestsjællandsCentret
+13.8%
revenue lift vs. the same period last year
A vote-for-your-favourite game drove footfall and 2-for-1 glove sales — 34.8% clicked through to the offer.
Flowers & gifting
76.9%
outbound click-rate
A “catch the flowers” game ran 5,000+ plays and 63+ hours of brand time-spent in just 4 weeks.
Data & audiences
Plan on the DSC network and PLUS+
Build audiences from portfolio-wide PLUS+ loyalty data and centre catchments, then activate them across screens, apps and email.
Digital reach that counts
3.1M
unique website visitors / year
13M
newsletters sent / year
48M
app impressions / year
15M
Facebook impressions / month
PLUS+ loyalty members
Logged-in, consented members across all centres
390k
consented members
Premium urban
Affluent, high-frequency catchments — Frederiksberg & Lyngby
15M
visits / year
Destination shoppers
Large-basket family trips — Kolding, Aalborg & City2
17M
visits / year
Neighbourhood convenience
Frequent everyday visits to local centres
20M
visits / year
Why DSC Media
5 reasons your brand belongs on DSC Media
Shopping mindset
Your brand reaches customers while they're actively in buying mode — high intent, short path to action.
No other channel gathers so many shoppers in an active buying situation.
From screen to shop floor
The only platform that activates customers digitally at home and physically in the centre — one connected brand universe.
Neither Meta nor OOH delivers both dimensions as one integrated medium.
National scale, local credibility
15 centres, 73M visits and 950,000 loyal followers — national reach with local roots.
15 centres, 73M visits and 950,000 loyal followers — national reach with local roots.
A brand journey that moves
We design the whole narrative arc — from first digital inspiration to physical activation, and keep the relationship afterwards.
We craft the entire story arc — not a single touchpoint.
Documented effect — into the store
Full cross-channel evaluation: digital performance, PLUS+ behaviour and physical footfall.
Attributable ROI from exposure to action
How it works
From brief to report
1
Brief & goals
Share your category, budget, target centres and KPIs with the DSC media team.
2
Plan & quote
We assemble screens, app, email and activation across the right centres
3
Campaign live
Creative goes live across the DSC network — digital and physical.
4
Report & optimise
Footfall, delivery and engagement reporting, with recommendations for the next flight.
Contact
Plan your next
campaign across DSC
Tell us your category, budget and the centres or audiences you
want to reach — the DSC media team will return a plan and a quote.
want to reach — the DSC media team will return a plan and a quote.
- Reply within 1 business day
- No-obligation media plan
- Campaigns from 1 day to several months
Lasse Lauridsen
Retail Media Sales Manager
lal@dsc.dk
+45 12 34 56 78
